Distribution and Wholesale Capabilities

Micheldever Tyre Services is the largest independent wholesale tyre distributor in the UK. Operating since 1972, we serve professional tyre retailers across the UK with high quality logistics and business support services. This is achieved from a fully integrated national warehouse network covering the UK and backed by extensive delivery and customer support teams.

Intro

Our goal is to provide professional tyre retailers with a comprehensive wholesale distribution solution.  We have an uncompromising focus on building robust partnerships focused upon delivering effective business development support and profitable growth. Our team is fully committed to providing exceptional customer service and value for money. This is achieved through market leading, added value marketing programmes which build sustainable benefit for our customers and supplier partners.

Micheldever Tyre Services are active in all key channels with tailored commercial solutions for independent, national and vehicle manufacturer outlets.

Range

Our philosophy is to offer the widest, single – source for tyre retailers, consistently meeting their daily needs for tyre availability and delivery. Our warehouse network provides access to a full brand portfolio for Car, Van, 4x4 and Motorcycle tyres. This is complemented by a full range of tyre-related accessories and workshop consumables.

Products and Services

Car, Van & 4x4 Tyres

Micheldever Tyre Services provide access to a full range of tyres for all makes and models of cars, vans and 4x4. Tyres are grouped into 3 segments, Premium, Mid Range and Budget each of which is designed to meet the relevant price, performance and quality aspects. This allows tyre retailers to optimize their advice and recommendation to customer needs. Within the Premium segment, all leading Original Equipment brands are stocked: Michelin, Pirelli, Goodyear/Dunlop, Continental and Bridgestone.

The mid-range segment is served by Micheldever’s extensive line-up of leading and exclusive house brands: Falken, General Tire, GT Radial, Kumho, Runway and Toyo. Each of these is backed with significant key selling features and benefits combined with comprehensive dealer support programmes. These enable localised marketing and brand development to consumers.

We offer significant expertise in the 4x4 / SUV sector and stand as the major force in this arena. A dedicated 4x4 team operates from the Southam Warehouse and provides the highest level of sales and technical advice to retailers and consumers. Brands are central to this capability and this is fulfilled by General Tire and BF Goodrich, the leading brands for on and off-road 4x4 vehicles.

www.4Site4x4tyres.co.uk provides a dedicated website for consumer access to 4x4 tyre advice and dealer location.

Motorcycle Tyres

A full range of tyres for Motorcycle and Scooters applications for on and off road use are available from the Micheldever network. Our key brands offered are Michelin, Pirelli./ Meztzeler and Dunlop, supported by extensive profiles in Avon, Bridgestone and Continental. This is backed by a dedicated team of Motorcycle technical experts providing customer service and advice via a national support hotline.

A dedicated website: www.biketyrebuyer.com is also available to provide on- line purchasing capability to Motorcycle outlets across the UK.

Training & Business Development

Our training and business development services are based upon 3 key deliverables for our customers:

  1. Improve customer service and satisfaction.
  2. Improve customer retention.
  3. Increase customer footfall and acquisition.

By offering a full suite of training & business development services we support customers to map, understand and then service local market requirements effectively. This covers a wide spectrum from localised marketing activity to sophisticated web-based tyre retailing solutions. Each of these is tailored to specific requirements and forms part of a committed plan between Micheldever and partner customers.

People

Micheldever have real depth and expertise in people at all levels and most visibly in sales and logistic teams. Skilled, trained and engaged people at all levels consistently meet and exceed the demands of our customers.

On-line stock and pricing

Simple and efficient access to live stock and pricing information is vital to delivering effective customer service and meeting tyre retailer expectations. The ESP2 service portal provides this support 24/7 so it’s available when our customers are.

Logistics Excellence

Ex-stock availability consistently above 92%, same and next delivery services with 99.9% accuracy are the key elements of our distribution offer. We have built this level of performance to allow our customers to focus on what matters to them: customer service and satisfaction.

Philosophy

At Micheldever, we work collaboratively with tyre retailers, create value on all sides and maximize service. By doing this we help our customers to grow and improve results.

Credentials

We measure our performance through consistent customer satisfaction measurement to understand  how our customers rate our efforts. This consistently shows Micheldever rated top in key purchase and supplier criteria for tyre retailers.